Quick Explanation: What Are RevShare and CPA
RevShare is a percentage of NGR (Net Gaming Revenue) that the program pays you for every referred player — for as long as they remain active. CPA is a flat one-time payment for each player who registers and makes a first deposit (FTD).
The Math: Who Earns More
Let's look at a concrete example. You have a Telegram channel and attract 50 players per month. Average deposit: $60, average monthly loss per player: $35 (NGR).
RevShare over 12 months (50 players/month):
Month 1: 50 players × $35 × 35% = $612
Month 6: 300 active × $35 × 35% = $3,675
Month 12: 550 active × $35 × 35% = $6,737
Year total: ~$42,000
CPA at $60/FTD × 600 players: $36,000
RevShare wins by +16% after year one — and keeps growing.
When to Choose RevShare
- Organic traffic: SEO site, Telegram channel, YouTube subscribers. Players arrive warm and stay active longer.
- Long-term strategy: RevShare pays off after 4–6 months and then compounds steadily.
- Streamers: loyal viewers play for months — each player is worth more over time.
- Passive income goal: your accumulated player base pays you even when you take a break.
When to Choose CPA
- Paid traffic: social ads, Telegram Ads, contextual. You need predictable ROI to recover ad spend.
- Short campaigns: testing a new traffic source or working with a limited budget.
- High-volume arbitrage: CPA is simpler to account for at scale.
- Low-LTV GEOs: in some regions players churn quickly — CPA is more efficient.
| Traffic source | Recommendation | Why |
|---|---|---|
| Telegram channel (organic) | RevShare | Warm audience, long retention |
| SEO website | RevShare | Passive traffic = passive income |
| Twitch / YouTube / Kick stream | RevShare | Loyal viewers play for months |
| Paid social / Telegram Ads | CPA | Need budget ROI predictability |
| High-volume arbitrage | CPA or hybrid | Scale matters more than longevity |
| Testing new source | CPA | Minimize financial risk |
Hybrid: Best of Both Worlds
Some programs offer a hybrid: for example, $25 per FTD plus 20% RevShare. This is sensible if you want quick ROI on paid traffic while retaining a passive income stream.
Pro tip: in Vodka Money you can start with RevShare 35% and discuss CPA offers for specific campaigns with your manager — test different approaches without losing income from your existing base.
Key Takeaways
RevShare is an investment in passive income. CPA is fast money with a constant dependency on new traffic. In gambling, where players stay active for months, RevShare with quality traffic wins at the 6+ month horizon. Start with RevShare if you have organic or loyal traffic. Add CPA to test new paid channels.
Join Vodka Money — RevShare 35%
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